Changes coming to MSA: what cattle producers need to know

From March 2020, Meat Standards Australia (MSA) will be rolling out several changes to its model, the MSA Vendor Declaration Form and myMSA.

Some of the changes relevant to MSA-registered cattle producers include:

• Hump height will be used as a direct predictor of eating quality: while hump height has always been measured as part of MSA, it will now be used as a direct predictor of eating quality rather than an estimate of tropical breed content.
• A revised MSA Vendor Declaration form: the form will simplify how producers record tropical breed content and it will provide an option for owners who use agistment or custom feeding to receive direct carcase feedback through the myMSA feedback portal.
• New myMSA features and look: producers will have access to an Opportunity Index on cattle that did not meet minimum MSA grading requirements, giving producers an indication of the potential value of those carcases if they addressed the reasons for non-compliance. Users will also notice a refreshed, more user-friendly myMSA online portal.

In this presentation, MSA Producer Engagement Officer, Laura Garland, walks graziers through the changes and what they mean for MSA-registered cattle producers.

You can watch the full recording or use the playlist below to jump to the start of a particular section within the presentation.  34:18; published 1 May 2019 by FutureBeefAu.

Download a copy of the presentation – Changes coming to MSA: what cattle producers need to know (PDF, 1.08MB).

Please note: this webinar references an outdated implementation timeline. The new timeline has been confirmed and the new MSA model will be rolled out between March and June 2020.

Download a copy of the MLA fact sheet – Changes coming to MSA (updated 26 February 2020)

Full recording

Playlist

1. Changes coming to MSA – what do they mean for cattle producers?
2. About MLA
3. Changes coming to MSA – what are they?
4. MSA changes in more detail (MSA vendor declaration form, the ‘Model’ and myMSA)
5. MSA – underpinned by solid foundations and strong science
6. MSA – Strong industry endorsement
7. Changes affecting cattle producers
8. MSA Vendor Declaration Form – changes and what’s new.
9. Hump height – the evolution.
10. Hump height and tropical breed content
11. Hump height – example 1
12. Hump height – example 2
13. Welcome to the new look myMSA
14. myMSA – menu navigation
15. myMSA – for producers not currently using it
16. myMSA – the Opportunity Index
17. How are the changes affecting cattle producers
18. Next steps – timelines and further communications
19. Conclusion