Strategic Management and Business Planning

The workshop and networking opportunity will include 25 to 30 participants hosted at the renowned Longreach Campus of the AACC (formerly the Longreach Pastoral College), it will involve 2 days of intense focus on Agribusiness modelling. Delivered by specialist lecturers from the well regarded Marcus Oldham College the course will cover a case study presented by Brendan Smart 1990 Nuffield Scholar, profiling the Smart Group, a Family Agribusiness House from Keith in South Australia. Your involvement will be greatly appreciated and recognised. The focus will be to address strategy options for agribusiness in the pastoral areas of Western Queensland for participants to further develop their business from a renowned provider with a fresh offering.

The workshop will culminate in an industry gala dinner at Longreach Motor Inns Harrys Restaurant which will include course participants, agribusinesses, local business houses and welcomed sponsors. Funds raised will contribute to the quality of the course offering and future programmes. The intention is to aid stakeholders build the rate of return from agriculture in western Queensland and network with key supporters in their industry to collaboratively lift the profile and earnings, this course has the ability to achieve this.

 Speakers and Lecturers include:

• Sam Inglis, Marcus Oldham Senior Citizen, Geelong VIC
• Campbell Jeffery, Marcus Oldham Senior Lecturer, Geelong VIC
• Brendan Smart, Smart Group 1990 Nuffield Scholar, Keith SA
• Troy Constance, Regional Manager Suncorp Agribusiness, QLD
• Matt Costello, MLA Meat Market Analyst, Sydney NSW
• David Heinjus, Rural Directions MD, Clare SA
• Tony Raynor, AACC Longreach Pastoral College Executive Director, QLD.

Day 1: Understanding the environment in which business operates

• Session 1 – From the tactical and operational to the strategic
• Session 2 – Forming a view
• Session 3 –  A Case study view
• Session 4 – Where does the business currently sit ?

Day 2: Scenario planning  Strategic option analysis

• Session 5 – Group presentations of SWOT analysis and GAP analysis of the Case study business
• Session 6 – Appraisals
• Session 7 – Managing the change
• Summary and Close

Course dinner – invited industry guests – keynote speaker from Nuffield Australia.

Further details

• Sam Inglis, Marcus Oldham, phone 0427 472 921
• James Walker, phone 0428 583 336