Marketing Quality Beef from Quality Land

Marketing Quality Beef from Quality Land Field Day, proudly sponsored by Meat Livestock Australia, the Department of Primary Industry and Fisheries and the Cattle Council will be held at the Old Man Plains Research Station near Alice Springs on 22 October 2013. Ian McLean, Bush Agri Business will discuss profitability and marketing strategies for Central Australian cattle producers. The day will also include presentations on MSA grading for outback cattle, the Pasturefed Cattle Assurance System, report on the Quality Graze trial and the initiative to brand Central Australian beef. In addition, there will be a practical demonstration of remote monitoring systems with cost benefit analysis, along with demonstrations of NLIS software. The day commences at 8.30am and will conclude with a BBQ at 3.30pm. Attendees will also have the option of viewing the Droughtmaster cattle on the research station.

Registration/Morning Tea – 8:30am to 9:00am

• Opening by Chris Nott – ASPIAC Chairman
• Increasing the profitability of central Australian cattle enterprises – Ian McLean
• Towards branding central Australian Beef – Lyndee Severin
• Quality Graze Trial and Steer Challenge – Chris Materne

Break

• Marketing strategies for optimum prices – Ian McLean
• Demonstration of NLIS software: Gallagher and Sapien

Lunch – 12:00 noon to 1:00pm

• Remote monitoring systems (telemetry) practical demonstration and cost benefit analysis – Tim Driver
• MSA grading for outback cattle – Terry Farrell (MLA)

Break

• Pasturefed Cattle Assurance System – Cattle Council
• Demonstration of NLIS software: Tru Test and StockIT

BBQ – 3:30pm

An inspection of the Droughtmaster Cattle is optional.

Download event flyer
Download directions to Old Plains Research Station