FutureBeef Podcast, episode 2: Inconceivable! How conception drives production

Graziers produce cattle as part of their business, but research shows we are losing money in the paddock because a lack of awareness around conception rates.

What should we be looking for and why? In this episode we’re talking to Roxanne Morgan – a beef extension officer with Queensland’s Department of Agriculture and Fisheries based in Mackay, about her personal journey of discovery around the breeding prowess of her herd and how it completely changed the direction of her career.

Roxanne is joined by Dave Smith, Charters Towers based Senior Extension Officer, who takes us for a little trip down memory lane with the Cash Cow project and why now, more than ever, the results from that study are so relevant.