Impact through strengthened integrity systems — Webinar

Doubling the value of red meat sales by 2030 isn’t just a pipe dream – it’s a very real and achievable target, but one that requires calculated investments in areas most impactful for industry.

The free ‘MLA updates: IMPACT series’ webinars, running every Monday from 18 October to 15 November, will discuss some of these investments and the positive impact they’ll have on profitability right along the supply chain.

With a range of expert speakers and a treasure-trove of information you can use here and now to improve your business, attending the ‘MLA updates: IMPACT series’ should be a no-brainer for red meat industry decision-makers – but just in case you’re on the fence, here are five reasons to clear the calendar and register now!

Australia’s integrity systems remain critical: 1 November 2021

Australian red meat is some of the cleanest, safest and most traceable in the world, justifying the premiums customers and consumers pay for it globally. This is thanks in no small part to the industry’s world-leading integrity systems.

Learn about how these systems stack up against the global competition, the benefits they provide and the resources available to make achieving integrity easier and simpler in the update ‘Impact through strengthened integrity systems’.

This is the third in MLA updates: IMPACT series.

4. A global strategy for selling red meat: 8 November 2021

The way consumers view red meat is changing, and with sales channels around the world becoming increasingly fragmented, this means new approaches to marketing Australian product are required.

5. Everyone has a role to play in building community trust: 15 November 2021

The need to share the positive story about red meat has never been greater, with growing community interest in the industry’s animal welfare and environmental credentials, along with promoting red meat health benefits for consumers to feel good about red meat consumption. Everyone in the industry has a role to play. This means that everyone needs to be on the same page with the story and information being shared.